Jasmine Coast

Locride, Italy’s Most Mysterious Corner

Welcome to Locride! Nature has blessed this land with one of the world’s most beautiful corners, offering over 90 kilometers of stunning coastline, crystal-clear waters teeming with fish, and a unique mountain heritage. The lush, unspoiled Aspromonte mountains and the mythical Ionian Sea, from which the Greeks arrived bearing culture, art, and the grandeur of Hellas, surround the 42 municipalities that make up the Locride territory. Described by Corrado Alvaro as Italy’s most mysterious and
unexplored region, it is a top-tier destination for ecotourism enthusiasts. Locride is also renowned for the intense fragrance of its jasmine, which abundantly grows throughout the Reggio Calabria province and marks out the coastal area. Gelsominaie (jasmine pickers) were very famous in the last century. They harvested flowers for export to France for fine perfume production.

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Today, this craft has been replaced by the cultivation of Reggio Calabria’s bergamot. One of Locride’s gems is the Jasmine Coast: blissful beaches and towering cliffs  stretching from Monasterace to Palizzi, offering a wide range of experiences to suit every taste. Nature lovers can explore this wild land, discovering hidden bays and pristine seabed, while those seeking comfort and fun will find well-equipped and bustling beach clubs perfect for warm summer days. Roccella Jonica, awarded the Blue Flag by FEE, is just one of the jewels of the Jasmine Coast. The cliffs of Africo and Bruzzano offer breathtaking sunsets, while Capo Spartivento provides an unforgettable experience for kitesurfing enthusiasts. And don’t miss the chance to discover the Caretta-Caretta turtles on the beaches of Capo Bruzzano. The Jasmine Coast awaits you for a simple and genuine holiday in a still-pristine land rich in extraordinary traditions.